Lyneon

Tracking and conversions: GA4, Google Ads, Meta

We set up tracking so that orders match your shop admin and the ad platforms get correct data. In line with visitor consent.

Start with a free audit

Price: from €100

Typical faults

Orders are counted twice or not at all

The conversion fires on every load of the thank-you page, or does not fire for one payment method. GA4 numbers then do not match the shop.

Order value is missing

The ad platform sees a conversion but no revenue. It cannot optimise for value and you cannot see the return of campaigns.

Tracking ignores consent

Tags fire whatever the visitor chose on the cookie banner, or stop firing completely after the banner was added.

What the work includes

  • Shop events in GA4: product view, cart, order with value
  • Conversions in Google Ads and Meta
  • Connection to consent (Consent Mode v2)
  • A test order and a comparison with the shop admin

Price

from €100

Excl. VAT. You see the exact price for your shop in the report before you order.

Start with a free audit

Frequently asked questions

Why do GA4 numbers not match the shop?

A small difference is normal: some visitors reject cookies or block tracking. A large difference usually means a setup fault, for example a conversion sent twice.

Do we need Google Tag Manager?

Not always. Shopify and Shoptet can set up basic tracking directly. We use GTM where it already exists or where the setup needs it.

Which access do you need?

A GA4 and GTM account with edit rights and a separate account in the shop admin. Never your password.

Order a free audit

Enter the shop address and your e-mail. We send the report in two working days. We use your details only to answer this request.

  • No access and nothing to install
  • The report is yours even if you order nothing
  • A person answers, not a bot

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